The rules of the road, in plain English.
This is the agreement between you and Blinki when you use the platform or any of our services. We've kept it as short and human as we can.
By signing up to Blinki, paying for a Blinki subscription or accepting a quote from Blinki for a "Built for you" project, you agree to these terms. They form a contract between you ("you", "the customer") and Blinki Limited, a company registered in England and Wales ("we", "us", "Blinki").
1. What you're paying for
A Blinki subscription gives you access to the platform — the website editor, hosting, the customer dashboard and any add-ons (bookings, store, phone, email, AI tools) included in your plan. "Built for you" is a one-off design-and-build service quoted separately. Add-ons appear on your invoice as separate line items.
2. Billing and renewal
- Building a site is free, needs no card and has no time limit. You subscribe when you choose to publish; nothing is charged automatically.
- Subscriptions are billed monthly or annually in advance via Stripe.
- Annual plans renew automatically and we'll email you 30 days before. Monthly plans renew each month until cancelled.
- Late or failed payments: we'll attempt collection three times over 14 days. Persistent non-payment may lead to suspension of the site under section 7.
3. Your content
Anything you upload — text, images, customer data — belongs to you. By using the platform you grant Blinki the licence required to host, display, back up and deliver that content as part of providing the service. We don't claim ownership and we don't reuse your content for anything else.
4. Our content
The platform itself — the editor, templates, branding, code — is owned by Blinki and our partners. You get a non-exclusive licence to use it for as long as you're a customer.
5. Acceptable use
You agree not to use Blinki for anything illegal, fraudulent, defamatory, hateful, infringing, malicious, or that breaches someone else's privacy. Specifically: no adult content, no firearms sales, no unlicensed financial-services promotion, no malware. We reserve the right to suspend or terminate accounts that breach this, with or without notice depending on severity.
6. Built-for-you projects
"Built for you" engagements are governed by a separate signed quote that lists the scope, price, deposit, milestones and revision rounds. Anything outside that scope is billed separately at our hourly rate (£40 at the time of writing, subject to change with notice).
7. Suspension and termination
- You can cancel any subscription from inside your dashboard. Cancellation takes effect at the end of the current billing period; no refunds for the unused portion.
- We can suspend your site for: unpaid balances over 14 days, breaches of section 5 (acceptable use), or evidence of abuse harming other customers.
- If we terminate your account, you'll get an export of your content for 30 days. After that, the data may be deleted as per our privacy notice.
8. Blinki Flex (pay-monthly finance)
Blinki Flex is offered exclusively to UK limited companies and is governed by a separate finance agreement signed at approval, which takes precedence over these terms for finance-related matters. Statutory late-payment provisions under the Late Payment of Commercial Debts (Interest) Act 1998 apply.
9. Service levels
We aim for 99.9% uptime measured monthly. Planned maintenance is announced at least 48 hours in advance. We don't currently offer SLA credits — if availability falls materially short, we'll talk to you about it.
10. Liability
To the extent permitted by law, Blinki's total liability under these terms is capped at the fees you've paid in the preceding 12 months. We're not liable for indirect losses, loss of profit, loss of business or loss of data beyond our reasonable control. Nothing here limits liability for death, personal injury caused by negligence, fraud or anything else that can't be limited by law.
11. Changes
We may update these terms from time to time. Material changes will be emailed to active customers at least 30 days before they take effect. Continuing to use Blinki after that constitutes acceptance.
12. Governing law
These terms are governed by the laws of England and Wales. The courts of England and Wales have exclusive jurisdiction over any disputes.
Contact
Questions about these terms: hello@blinki.co.uk. For privacy-specific questions: privacy@blinki.co.uk.
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