Every post is a page in its own right, on your own domain, answering something people actually type in. It also shows anyone who lands on your site that you are still here and still busy.
Part of your website. No extra monthly cost.Most small business sites are built once and then sit there. A post is a new door into the same building.
Nobody searches your business name until they already know it. They search the problem they have.
A site whose last update was four years ago tells a visitor something you did not mean to tell them.
Write the answer you give on the phone twice a week. Now it answers itself, at three in the morning.
A link is easier to send a customer than a paragraph typed out again.
A post is a page, handled by the same engine as the rest of the site, which is why there is nothing new to learn.
Click into the editor and type. A headline, a picture, some paragraphs.
Readable, shareable, and indexable by search engines from the moment it is published.
The blog page picks the post up on its own. Nothing to add in two places.
Come back and correct a date or a price a year later without a developer.
The reason blogs usually look wrong is that they were added by a different system. This one is the same system.
You do not need to be a writer, and nobody is asking for a thousand words a week. Write the four things customers ask you before they book, once each, properly. That is a year of a small business blog doing its job.
Including the ones about leaving, because a page that will not answer those is hiding something.
No. It is part of your website, which is £24.99 a month live on your own domain. If you want us to set it up and build the templates for you as part of a build, that is a one-off £349.99.
No, but you probably should for the first few, because they read better when they sound like you. If you would rather not, SEO copywriting is £150 a page and we will write in your voice.
Less often than everybody tells you and more carefully. Four good posts answering real customer questions beat forty thin ones, and search engines have got much better at telling the difference.
It gives you something to rank with, which is the necessary first step. A five-page site can only rank for five things.
Whether a particular post reaches page one depends on how competitive the term is and who else has written about it. Anybody who promises you a ranking for a fee is guessing.
Write them and publish when you are ready. In practice, for a small business, the useful discipline is writing one properly rather than queueing six.
Yes, exactly, because it is the same site and the same engine. This is the thing that goes wrong when a blog is added by a separate system.
Yes. Click the image slot and swap it, the same as anywhere else on the site. Alt text is part of the field rather than an afterthought, which matters both for accessibility and for search.
Yes, and it is part of a free migration. Posts come over with their dates and their web addresses, so anything already ranking keeps ranking.
Yes. Give them a login and they can write posts without being able to break anything else, because a text field will not accept markup.
Edit it or unpublish it. It is a page like any other page.
They can. A block of recent posts on the homepage is a good way of showing a visitor that somebody is still running the business.
No.
Posts sit on your own domain and bring people to the rest of your site, and they cost nothing on top of it.